![]() However, instead of using all three letters, they used a negative space between the letter " U" and " A" to create the letter " S" between them. The logo design of the USA Network only consists of the letters " USA." This is an American basic cable television channel, and they have taken a great approach in creating a negative space logo. USA Network features a hidden letter “S” in the negative space. USA Network is another famous brand with a negative space logo. Generally, we can consider it a logo representing the conservation moment of animal life. The giant panda in the logo symbolizes the company's mission to conserve wildlife. Sir Peter Scott created the original logo in 1961, and the negative space logo was built in 1986 at the San Francisco office of Landor. World Wide Fund for Nature is an organization that works to preserve and reduce the impact of humans on the environment.Ĭhi-Chi, a giant panda who arrived at the London Zoon in 1958, has been the inspiration to create the WWF logo. ![]() WWF features a hidden bear that represents coverservation of wildlife. WWF (World Wide Fund for Nature) is an excellent example of a logo where negative space is used so cleverly that many people won't even realize it's a negative space logo. The peacock is used to indicate the increase in color programming.īy including the feathered peacock in the logo, the logo designer has managed to give the logo a modern and streamlined look.Īccordingly, NBC is among the best negative space logos designed so far. They have used a peacock in their logo since 1956.Īs the company became increasingly famous, it designed multiple logos and managed to use the negative space to fade a peacock into its logo. This is a famous American English-language broadcasting television and radio network. NBC features a hidden body of the peacock in the logo. The NBC logo was inspired by an abstraction of a feathered peacock, indicating richness in color. ![]() Overall this logo design portrays a lot of information about the brand's heritage while making you think about chocolate too. The logo designers have used the Meta Plus Bold Caps Typeface in this logo. The Toblerone logo has three colors-gold, white, red, and blue. The designers have intelligently managed to hide a bear's silhouette in the Toblerone logo's mountain. The location of the company Bern, Switzerland, which is famous for its high mountain and also known as the " The City Of Bears", has inspired this logo. This is a famous chocolate brand produced in Bern, Switzerland. Toblerone features a hidden bear that stands for their city of origin. Toblerone is a negative space logo inspired by the location of the company. ![]() The company even changed its name from " Federal Express" to " FedEx" as the logo became so popular. This negative space logo has won a lot of design awards as it perfectly depicts the notion of the “ forward-moving company." The white arrow of the logo represents speed, accuracy, striving for perfection, and perseverance in achieving goals. Lindon has smartly manipulated Universe and Futura Bold letterforms to combine the letter “ E” and “ x” to create the white arrow The logo comes with two words, “ Fed” and “ Ex”, and both words start with a capital letter. Lindon Leader has designed the latest version of the FedEx logo and it's considered the grandaddy of negative space logos. This is one of the most famous companies that provide rapid, reliable delivery to more than 220 countries. FedEx features a hidden arrow between the letters “E” and “X” that stands for speed and delivery. The FedEx logo is considered the best among the negative space logos of all time.
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